Microbiology 
TodayAdvertising

Microbiology Today offers unrivalled opportunities to advertisers. Reaching over 5500 microbiologists worldwide in universities, research institutes, hospitals, industry and schools, it is valued by scientific publishers and suppliers of laboratory equipment and consumables as a means of promoting products to scientists who have significant purchasing powers.

  • Full colour and mono advertisements
  • Loose inserts

It is published in February, May, August and November.

Editorial profile

Microbiology Today is the Society's quarterly magazine, presenting a lively range of features and articles aimed at both the specialist and the general reader. Detailed information about the editorial profile is given in About the magazine.

Readership profile

Microbiology Today reaches microbiologists in universities, hospitals, research institutes and pharmaceutical, agrochemical, biotechnology and food companies. A survey showed that the distribution of members was as follows:

Universities (research and teaching)49%
Medicine and health care18%
Industry17%
Government13%
Others3%

Readers work in key areas of microbiology including bacteriology, virology, parasitology, biotechnology, mycology, biomedicine and the rapidly expanding fields of molecular and cell biology and genomics. Readership ranges from applied scientist and senior manager through professor and lecturer to postgraduate and undergraduate student. SGM members control the purchase of laboratory equipment, consumables, computers and software and scientific books and journals.

Distribution

UK4,150
UK and Europe4,750
Worldwide5,600

Circulation profile

UK76%
Europe11%
North America5%
Rest of World8%

Rates

AdvertisementsFull colourMono
Page£1092£876
Half page£686£522
Quarter page£488£354
Eighth page£304£216

Cover positions 20% extra.

Inserts
£900 up to 15 grams + excess weight: £20 per gram

Discounts
Series discounts (display):
One year (4 issues)20%
3 issues10%
2 issues5%
Agencies:
10% to recognized advertising agencies and publishers

Technical data

Only digital files should be supplied. The preferred format is PDF, but Adobe InDesign (CS4 for Mac) or QuarkXpress (version 4 for Mac) files with all fonts and graphics used are acceptable. Graphics should be composite CMYK (file format EPS, JPEG or TIFF).

Postscript fonts are preferred. No responsibility can be taken for problems arising from Truetype or Opentype fonts.

Copy may be supplied on CD. To submit files by FTP or by email, please contact the Microbiology Today office for further information.

A HARD COPY AND COLOUR GUIDE/PROOF MUST ACCOMPANY ALL ARTWORK.

Sizes
Full page257x180mm
Full page with bleed303x216mm
Half page horizontal126x180mm
Half page vertical257x87.5mm
Quarter page126x87.5mm
Eighth page60.5x87.5mm

Enquiries

All enquiries should be sent to:
James Priest, Group Sales Manager, Ten Alps Media, ONE New Oxford Street, High Holborn, London WC1A 1NU, UK
Tel: +44 (0) 207 657 1804
Fax: +44 (0) 207 379 7115
Email: james.priest@tenalps.com

Last updated 25 May February 2011

   

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